Everyone knows the feeling of when you walk into a makeup store and are so excited to see the endless amounts of beauty products. It’s easy to get sucked in and start grabbing items left and right, then before you know it you get to the register and your purchase rings up as $200. There are ways to avoid this situation and to also save money when it comes to buying beauty products, so today I’m going to share with you how to buy beauty on a budget.
1) DO YOUR RESEARCH The best thing you can do for when you are buying beauty products is to do some research. Not everyone will have the same opinions about products and it’s a good idea to get different viewpoints about a specific product. If the product has very negative reviews then it’s probably a good idea to try something else and not waste your money on something that doesn’t work. 2) TRY IT BEFORE YOU BUY IT Typically when you go shopping in a store for an article of clothing, you try it on in the dressing room before you decide to buy it. With makeup, I recommend to try and get a sample before you take the plunge and buy the full size and to also test it out at home and not in the store itself. If you test the product in the store, the sales associates will try and persuade you to buy it right there and provide you with all of the product’s major selling points. If you test the sample outside of the store for at least a few hours, you can develop your own first impression of whether or not you will like the product and be sure that your money is being well spent. 3) DON’T GIVE INTO THE HYPE Makeup brands launch new products throughout the year, and they advertise their latest products through social media influencers. When a large group of influencers rave about a new product that has launched, this creates an enormous demand around the product itself. This demand is called “the hype.” It’s so easy to be drawn in and want to buy into the latest trend, but the best thing you should do is wait. In time, the demand for these products will go down and become more easily accessible. Also more information will be available regarding these products and the prices are more likely to go down. 4) ONLY BUY WHAT YOU NEED & USE UP WHAT YOU HAVE This is an essential rule for if you want to save money on makeup. My first recommendation, is to lay out your entire collection and look through what you have. Identify the essential items you need and the items you have a surplus of. When it comes to the essential items, use ALL of the product before repurchasing an item of that type, then you can reward yourself and buy something new. Before you go makeup shopping, write out a list on a piece of paper or on your phone of everything you intend to buy that day. Do not deviate from your list and do not browse the aisles. 5) ADD TO CART, THEN LEAVE IT Not everyone has the convenience of an Ulta or Sephora locally, that’s where shopping for makeup online comes in. It can be just as tempting to add multiple items to your cart as it is buying makeup in a physical store. The advice used above about creating a list when makeup shopping still applies. Add all the items you are thinking of purchasing to your cart but don’t check out immediately. Instead, let the items wait in your browser for a day or so. Review your cart later and prioritize according to your budget, your needs, and the product’s availability. 6) DON’T FORGET TO COUPON An easy and simple way to get coupons is to join a loyalty program for a cosmetics retailer. Many of your purchases earn an accumulation of points which can earn you discounts on any future purchases. These reward programs also give you early access to any sales promotions. Another possible method of couponing is through affiliate codes. Many cosmetic brands partner with popular social media influencers to provide discount codes, which the influencers make a commission on. These affiliate codes are available on the influencer’s different social platforms. 7) AVOID THE AISLE OF DOOM Cosmetics retailers often set up aisles of miniature products near the checkout. This is what I like to call the “aisle of doom.” As you wait in line, your eyes might wander and be tempted to buy these mini products. It’s a marketing tool to get you to buy more products that you don’t need. If the store has an alternative checkout, use it to avoid the dreaded aisle of doom and save yourself some money. Whether you are just getting started in makeup or you are a college student trying to save money for the future, I hope you found this post informative! I’ve had to learn some of these tips through lots of trial and error, but hopefully I helped save you money on your next makeup shopping excursion. Ciao! Xo, Abby.
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Meet Abby!Abby is a passionate and fashion forward Twin Cities native majoring in Retail Merchandising here at the University of Minnesota. She loves to capture the beautiful small moments in life with her camera. You’ll probably find Abby sipping on a latte whilst adventuring in the city or curled up in bed with a good book! Check her out on the "beauty" section of Twin! Categories
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