Neeha Bondalapati is a fellow Fashion & Business Club member that knows how to work it in front of the camera. According to the photographer Jerusa, this street style shoot was inspired by “how lively the weather has been. Spring has sprung and we decided to go out and shoot. I wanted a natural shoot that capture Neeha naturally in a way people haven’t seen her.” The images give off a street style vibe, with a sense of a natural embodiment. Neeha looks effortless as she poses among the Minneapolis skyline. The wardrobe is athleisure chic with black ripped denim, a one-shoulder tank, and an oversized flannel. Her hair has a mind of its own as it flows in the wind. I loved the look of this shoot as there is no need for heavy makeup or a sense of having to plan out each shot. The collection of images also showcases Minneapolis and the famous Bob Dylan wall facing the corner of 5th and Hennepin Ave. The sneakers complete the look with the fresh image of the bright white. I really enjoyed the Adidas Tubulars. These shoes are the embodiment of functionality and fashion. Nike in the past has been the clear winner when it came to stylish sneakers, but lately they have had some competition. Adidas has been up amongst the number one spot as well. The company has really been looking into their brand strategy. According to GQ, Adidas’s overall sneaker sales jumped 80% in 2016 (Woolf, 2017). A big factor of the sales increases have been collaboration such as Kanye West with the Yeezy Boosts. But do not worry, if you fit in the poor college student category there are many look alikes to the Yeezy Boosts. (Thank you fast fashion). Jerusa has an eye-catching instagram. The cohesion and uniqueness shows an urban fashion oriented aesthetic. Photographer Information & Social Media Handles:
Jerusa Nyakundi Sophomore at the U of M Insta: jerusanyakundi Twitter: jerusanyakundi Neeha Bondalapati Insta: neehabondal
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Meet Megan!Hello! I'm Megan a Senior at the University of Minnesota Twin Cities studying Retail and Management. I'm really excited to be working with Twin as I had the opportunity to blog for the last FAB blog Campus Ala Mode, and College Fashionista as a style Guru Intern. My passion is keeping up with the millennial generation when it comes to changing trends through high-end labels and instagram. (This may or may not lead to an overflowing closet and shopping problem). Read Twin, and style on! Categories
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